Managing productive academia/industry relations: the interview as research method

Anna Potter

doi:10.1080/25741136.2018.1464716

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Managing productive academia/industry relations: the interview as research method

Journal article

Open access

Peer reviewed

Managing productive academia/industry relations: the interview as research method

Anna Potter

Media Practice and Education, Vol.19(2), pp.159-172

2018

DOI: https://doi.org/10.1080/25741136.2018.1464716

Appears in UniSC Diversity and Inclusion Research Collection

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Abstract

Marketing

Film, Television and Digital Media

Communication and Media Studies

children's media

screen production culture

industry engagement

UniSC Diversity Area - Life Stages

This article addresses key questions around the use of the semi-structured interview as both a research method and a means of managing productive academia/industry relations. It argues that the establishment of trust is crucial to the effective use of interviews as a data gathering strategy for production studies research, and to the building of a sustained research dialogue with practitioners. It offers some strategies for trust building, and highlights the benefits that can then flow from conducting multiple interviews with individual practitioners as their careers develop. The insights offered here are applicable beyond the genre of the research project from which they emerged, which is a current Australian Research Council grant-funded project examining global trends in the production and distribution of children's television. The project engages with the production ecology (Steemers, J. 2010. Creating Pre-school Television: A Story of Commerce, Creativity and Curriculum. Basingstoke: Palgrave Macmillan) of children's television; that is the industrial, economic, creative and regulatory influences that shape its creation, using a range of disciplinary approaches. Some of the challenges researchers face when engaging in sustained research collaborations with industry practitioners and stakeholders are also discussed, including the risks of a perceived loss of impartiality and independence.

Details

Title: Managing productive academia/industry relations: the interview as research method
Authors: Anna Potter (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Publication details: Media Practice and Education, Vol.19(2), pp.159-172
Publisher: Routledge
Date published: 2018
DOI: 10.1080/25741136.2018.1464716
ISSN: 2574-1136
Copyright note: Copyright © 2018 The Authors. This is an Author's Accepted Manuscript of an article published in Media Practice and Education 2018, available online: http://www.tandfonline.com/10.1080/25741136.2018.1464716
Grants: International Transformations in Children’s Television 2013-18, DE160100313, Australian Research Council (Australia, Canberra) - ARC
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
Language: English
Record Identifier: 99450862902621
Output Type: Journal article

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