Managing network motivations of [Ev]Entrepreneurs

Saskia De Klerk; Stefan Kruger; Melville Saayman

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Managing network motivations of [Ev]Entrepreneurs

Journal article

Open access

Peer reviewed

Managing network motivations of [Ev]Entrepreneurs

Saskia De Klerk, Stefan Kruger and Melville Saayman

African Journal of Hospitality, Tourism and Leisure, Vol.3(2), pp.1-22

2014

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Abstract

Business and Management

network

motives

entrepreneur

expectations

selling

non-selling

Entrepreneurial networks are important in the development of any industry. These networks offer access to resources, information, support and markets. In a dynamic, fast growing and diversified industry such as the wedding industry, the role of networks becomes an interesting lens to view entrepreneursâ€Ÿ motivations to attend events, for example an exhibition. In this research, we have surveyed 159 eventrepreneurs to investigate their motivations to network in this context. The selling and non-selling expectations of these networks provided insight into what networks they use and the objectives they set for these networks. Our findings have shown that their main selling motive was to establish networks for business purposes, while the main non-selling motive was developmental in nature, for staff and on a personal level. This research contributes to networking, entrepreneurship and event management literature to provide a better understanding of the network motivations and skills of entrepreneurs in this industry.

Details

Title: Managing network motivations of [Ev]Entrepreneurs
Authors: Saskia De Klerk (Author) - UNSW Sydney
Stefan Kruger (Author) - North-West University
Melville Saayman (Author) - North-West University
Publication details: African Journal of Hospitality, Tourism and Leisure, Vol.3(2), pp.1-22
Publisher: African Journal of Hospitality, Tourism and Leisure
Date published: 2014
ISSN: 2223-814X; 2223-814X
Copyright note: Copyright © 2014 AJHTL. This work by African Journal of Hospitality, Tourism and Leisure is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Organisation Unit: School of Business and Creative Industries; Australian Centre for Pacific Islands Research; USC Business School - Legacy
Language: English
Record Identifier: 99451485102621
Output Type: Journal article

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