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Management of immersive heritage tourism experiences: A conceptual model
Journal article   Peer reviewed

Management of immersive heritage tourism experiences: A conceptual model

Alexandra Bec, Brent D Moyle, Ken Timms, Vikki Schaffer, Liubov Skavronskaya and Chris Little
Tourism Management, Vol.72, pp.117-120
2019
url
https://doi.org/10.1016/j.tourman.2018.10.033View
Published Version

Abstract

augmented reality virtual reality cultural sustainability tourism experience heritage preservation
There is potential for immersive technology, such as augmented and virtual reality, to create memorable tourism experiences, specifically for heritage tourism. However, there is a lack of conceptual clarity surrounding the management of heritage for memorable tourism experiences. Subsequently, this research note proposes a four-stage conceptual model of heritage preservation for managing heritage into digital tourism experiences. The four stages include the presentation of historical facts; contested heritage; integration of historical facts and contested heritage; and/or an alternate scenario. This research note demonstrates that integrating history with cutting-edge technology in immersive environments has the potential to not only preserve and manage heritage but to enrich the visitor experience and subsequent engagement with history.

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Environmental Studies
Hospitality, Leisure, Sport & Tourism
Management

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