Journal article
It’s a small world after all: New media constellations and Disney’s rising star – the global success of High School Musical
International Journal of Cultural Studies, Vol.15(2), pp.117-130
2012
Abstract
The pan-platform distribution of children's television has exacerbated the traditional 'obligation or asset?' dichotomy that has characterized the child audience in America, Australia and the UK. Current industrial constellations mean that a media conglomerate like the Disney Corporation can take advantage of a propitious 'alignment of the planets' of production, distribution and regulation to monetize programs through multiple windows. Disney can thus ensure cultural visibility and program profitability in a television landscape where fragmented audiences of all ages must be encouraged and enabled to consume the same product indefinitely. The made-for-TV movie High School Musical epitomizes Disney's capacity to exploit the programs it both produces and distributes. Thus High School Musical's global success can tell us a great deal about new settlements in children's television.
Details
- Title
- It’s a small world after all: New media constellations and Disney’s rising star – the global success of High School Musical
- Authors
- Anna Potter (Author) - University of the Sunshine Coast - Faculty of Arts and Business
- Publication details
- International Journal of Cultural Studies, Vol.15(2), pp.117-130
- Publisher
- Sage Publications Ltd.
- Date published
- 2012
- DOI
- 10.1177/1367877911416889
- ISSN
- 1367-8779
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
- Language
- English
- Record Identifier
- 99449964802621
- Output Type
- Journal article
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