Journal article
Internationalization Modeling: A Comparative Analysis of American and Australian Franchise Firms
Journal of Marketing Channels, Vol.19(1), pp.77-97
2012
Abstract
Using an integrated model of international expansion, this study develops separate rankings of 143 potential target countries for United States-based and Australia-based franchise firms. Based on an assessment that takes into account market opportunity, market risks, and distance, the model ranks countries according to their opportunity/risk profiles. The results of the model suggest that Australian franchise firms assign an overwhelming importance to distance in their international expansion activities in actual practice, contradicting their claims that market opportunity is their paramount determinant of international expansion. These results confirm the lack of a strategic approach to international expansion by many franchise firms. © 2012 Taylor and Francis Group, LLC.
Details
- Title
- Internationalization Modeling: A Comparative Analysis of American and Australian Franchise Firms
- Authors
- E H Aliouche (Author) - University of New Hampshire, United StatesU A Schlentrich (Author) - University of New Hampshire, United StatesLorelle Frazer (Author) - Griffith University
- Publication details
- Journal of Marketing Channels, Vol.19(1), pp.77-97
- Publisher
- Routledge
- DOI
- 10.1080/1046669X.2012.635371
- ISSN
- 1046-669X
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99450797302621
- Output Type
- Journal article
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