Internationalization Modeling: A Comparative Analysis of American and Australian Franchise Firms

E H Aliouche; U A Schlentrich; Lorelle Frazer

doi:10.1080/1046669X.2012.635371

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Internationalization Modeling: A Comparative Analysis of American and Australian Franchise Firms

Journal article

Peer reviewed

Internationalization Modeling: A Comparative Analysis of American and Australian Franchise Firms

E H Aliouche, U A Schlentrich and Lorelle Frazer

Journal of Marketing Channels, Vol.19(1), pp.77-97

2012

DOI: https://doi.org/10.1080/1046669X.2012.635371

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Abstract

franchise

internationalization

macro-environmental assessment

market opportunity

market risks

Using an integrated model of international expansion, this study develops separate rankings of 143 potential target countries for United States-based and Australia-based franchise firms. Based on an assessment that takes into account market opportunity, market risks, and distance, the model ranks countries according to their opportunity/risk profiles. The results of the model suggest that Australian franchise firms assign an overwhelming importance to distance in their international expansion activities in actual practice, contradicting their claims that market opportunity is their paramount determinant of international expansion. These results confirm the lack of a strategic approach to international expansion by many franchise firms. © 2012 Taylor and Francis Group, LLC.

Details

Title: Internationalization Modeling: A Comparative Analysis of American and Australian Franchise Firms
Authors: E H Aliouche (Author) - University of New Hampshire, United States
U A Schlentrich (Author) - University of New Hampshire, United States
Lorelle Frazer (Author) - Griffith University
Publication details: Journal of Marketing Channels, Vol.19(1), pp.77-97
Publisher: Routledge
Date published: 2012
DOI: 10.1080/1046669X.2012.635371
ISSN: 1046-669X
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99450797302621
Output Type: Journal article

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Collaboration types: Domestic collaboration; International collaboration
Web Of Science research areas: Business

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