Journal article
Innovative e-commerce model for food tourism products
International Journal of Tourism Research, Vol.11(6), pp.595-600
2009
Abstract
The applications and opportunities for e-commerce are increasing. The unique features of the Internet have changed the styles and competition of enterprises. The key factor for the survival of enterprises in this competitive environment is whether they know how to make use of these features to maximise advantages and to make prots. Different enterprises' e-commerce business models were investigated in the food souvenir industry in Hualien, Taiwan. This study combines the characteristics of network marketing and develops a business model for e-commerce. This innovative business model in e-commerce suggests a new paradigm for traditional industries.
Details
- Title
- Innovative e-commerce model for food tourism products
- Authors
- T C Huang (Author) - Ching-Kuo Institute of Management and Health, TaiwanTimothy J Lee (Author) - University of QueenslandK H Lee (Author) - Taiwan Hospitality and Tourism College, Taiwan
- Publication details
- International Journal of Tourism Research, Vol.11(6), pp.595-600
- Publisher
- John Wiley & Sons Ltd.
- Date published
- 2009
- DOI
- 10.1002/jtr.731
- ISSN
- 1099-2340
- Organisation Unit
- University of the Sunshine Coast, Queensland; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99451317702621
- Output Type
- Journal article
Metrics
226 Record Views
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- Collaboration types
- International collaboration
- Web Of Science research areas
- Hospitality, Leisure, Sport & Tourism
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Source: InCites