Journal article
Improving HRM practice in SME's: How to apply relationship marketing concepts
Australasian Journal of Business and Social Inquiry, Vol.6(3), pp.1-22
2008
Abstract
Purpose of the paper: This paper seeks to demonstrate an increased understanding of the importance of the creation of sustainable performances through the development of enhanced employee relationships that impact on small business outcomes in Australia . Methodology: A literature review and pilot study led to the development of a comprehensive survey instrument. The data from the survey was analysed and ten constructs identified, all relating to the relationships of recruitment, selection and retention. The final phase of the study focused on the confirmation of four significant constructs which were firstly pilot tested and then validated by semi-structured interviews. Findings: A series of relationships similar to that found in "relationship marketing" were identified as contributing to enhanced sustainable small business outcomes. This in turn has laid the framework for entrepreneurial activities to be improved through ongoing relationship development. Implications for theory: The paper demonstrates that the theory of relationship marketing may be utilised in disciplines other than marketing, notable in this case, in human resource management. Implications for practice: The study demonstrated an approach in which the use of the characteristics of relationship marketing when applied to the recruitment, selection and retention of employees in small entrepreneurial businesses can enhance sustainable performance. Value of the paper: The study will be of interest to academics and the owner managers of small to medium enterprises.
Details
- Title
- Improving HRM practice in SME's: How to apply relationship marketing concepts
- Authors
- Leone Cameron (Author) - University of the Sunshine Coast - Faculty of BusinessP Miller (Author) - Southern Cross University
- Publication details
- Australasian Journal of Business and Social Inquiry, Vol.6(3), pp.1-22
- Publisher
- Academic Global Publications
- Date published
- 2008
- ISSN
- 1447-7033
- Copyright note
- Copyright © 2008 Academic Global Publications. The author's accepted version is reproduced here in accordance with the publisher's copyright policy. The definitive version is available http://academicglobalpublications.com/
- Organisation Unit
- University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99449718602621
- Output Type
- Journal article
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