Journal article
Immersive simulation as a public relations pedagogical tool
Asia Pacific Public Relations Journal, Vol.19, pp.66-82
2018
Abstract
The purpose of this study is to explore immersive simulation as a pedagogical method to provide public relations students with the practical experience of media conference coordination and delivery. This experimental research involved surveying public relations writing students in Queensland, Australia before and after the simulation of a media conference in an immersion facility; images and video were projected onto three walls to simulate a range of different scenarios. The survey results indicated that students enjoyed the immersive simulation activity, that it enhanced their learning and analytical skills, and recommended the use of immersive simulation as a public relations teaching tool in the future. Based on the results of this study, public relations educators are encouraged to consider using immersive simulation as a pedagogical tool in their courses to enhance student learning when providing students with 'real life' experiences is unfeasible.
Details
- Title
- Immersive simulation as a public relations pedagogical tool
- Authors
- Karen E Sutherland (Author) - University of the Sunshine Coast - Faculty of Arts, Business and LawAlistair Ward (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
- Publication details
- Asia Pacific Public Relations Journal, Vol.19, pp.66-82
- Publisher
- University of Newcastle
- Date published
- 2018
- ISSN
- 1839-8227
- Copyright note
- Copyright © 2018 The Author. This work is licensed under a Creative Commons Attribution 4.0 International License.
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
- Language
- English
- Record Identifier
- 99450727302621
- Output Type
- Journal article
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