Identifying climate change interpretive communities in a large Australian sample

Donald W Hine; J P Reser; Wendy J Phillips; Ray Cooksey; A D G Marks; Patrick Nunn; S E Watt; G L Bradley; A I Glendon

doi:10.1016/j.jenvp.2013.08.006

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Identifying climate change interpretive communities in a large Australian sample

Journal article

Peer reviewed

Identifying climate change interpretive communities in a large Australian sample

Donald W Hine, J P Reser, Wendy J Phillips, Ray Cooksey, A D G Marks, Patrick Nunn, S E Watt, G L Bradley and A I Glendon

Journal of Environmental Psychology, Vol.36, pp.229-239

2013

DOI: https://doi.org/10.1016/j.jenvp.2013.08.006

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Abstract

climate change

communication

psychological profiling

segmentation

social marketing

Australians vary considerably in their beliefs and responses to climate change, and addressing this diversity is an important challenge faced by climate change communicators. This study used audience segmentation analysis to identify the main climate change interpretive communities within Australia. Anationwide sample consisting of 3096 residents (aged 15-108 years, 47% male and 53% female) completed an online survey assessing a broad range of cognitive, affective, and behavioural constructs related to climate change. Latent profile analysis applied to the psychological variables suggested that this Australian sample consists of five distinct interpretive communities: Alarmed (26%), Concerned (39%), Uncertain (14%), Doubtful (12%), and Dismissive (9%). Validation analyses revealed that these groups differed in their: (1) behavioural responses to climate change, (2) consumption of climate change related media, and (3) preferences for energy policies. Recommendations are presented for developing more effective climate change communications by tailoring and targeting communications to specific interpretive communities. © 2013 Elsevier Ltd.

Details

Title: Identifying climate change interpretive communities in a large Australian sample
Authors: Donald W Hine (Author) - University of New England
J P Reser (Author) - Griffith University
Wendy J Phillips (Author) - University of New England
Ray Cooksey (Author) - University of New England
A D G Marks (Author) - University of New England
Patrick Nunn (Author) - University of New England
S E Watt (Author) - Griffith University
G L Bradley (Author) - Griffith University
A I Glendon (Author) - Griffith University
Publication details: Journal of Environmental Psychology, Vol.36, pp.229-239
Publisher: Academic Press
Date published: 2013
DOI: 10.1016/j.jenvp.2013.08.006
ISSN: 0272-4944
Organisation Unit: Indigenous and Transcultural Research Centre; Australian Centre for Pacific Islands Research; School of Social Sciences - Legacy; University of the Sunshine Coast, Queensland; School of Law and Society; Sustainability Research Cluster
Language: English
Record Identifier: 99448931102621
Output Type: Journal article

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Collaboration types: Domestic collaboration
Web Of Science research areas: Environmental Studies; Psychology, Multidisciplinary

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