Going nuts? Attitudes of Japanese and Chinese consumers towards Vanuatu Canarium nuts

Tat-Huei Cham; Aaron Tham; Maria Raciti

doi:10.1080/23311932.2025.2568195

Back

Going nuts? Attitudes of Japanese and Chinese consumers towards Vanuatu Canarium nuts

Journal article

Open access

Peer reviewed

Going nuts? Attitudes of Japanese and Chinese consumers towards Vanuatu Canarium nuts

Tat-Huei Cham, Aaron Tham and Maria Raciti

Cogent Food & Agriculture, Vol.11(1), pp.1-13

2025

DOI: https://doi.org/10.1080/23311932.2025.2568195

Files and links (1)

pdf

Going nuts Attitudes of Japanese and Chinese consumers towards Vanuatu Canarium nuts1.94 MBDownload View

Published VersionCC BY V4.0, Open Access

Abstract

South Pacific

agribusiness

emerging economy

consumer behaviour

food country of origin

This research addresses knowledge gaps surrounding South Pacific Canarium nut consumption attitudes in two Asian markets - Japan and China. Findings suggest that the Chinese market has a greater propensity to consume Vanuatu Canarium nuts than the Japanese. Age was another indicative factor for Vanuatu Canarium nut consumption, with those above 55 reflecting a stronger disposition than younger age groups in both the Chinese and Japanese markets. However, gender did not appear to be a discriminating factor for Vanuatu Canarium nut consumption. These insights provide theoretical and managerial implications for the future of Canarium nut marketing and consumer behaviour.

Details

Title: Going nuts? Attitudes of Japanese and Chinese consumers towards Vanuatu Canarium nuts
Authors: Tat-Huei Cham (Author) - Swinburne University of Technology Sarawak Campus
Aaron Tham (Corresponding Author) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
Maria Raciti (Author) - University of the Sunshine Coast, Queensland, Indigenous and Transcultural Research Centre
Publication details: Cogent Food & Agriculture, Vol.11(1), pp.1-13
Publisher: Cogent OA
Date published: 2025
DOI: 10.1080/23311932.2025.2568195
ISSN: 2331-1932
Copyright note: © 2025 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.
Data Availability: The data that support the findings of this article are available from the corresponding author upon reasonable request.
Grants: Developing markets and products for the Pacific Island and PNG Canarium nut industry, FST/2010/013, Australian Centre for International Agricultural Research (Australia, Canberra) - ACIAR
Organisation Unit: School of Business and Creative Industries; Indigenous and Transcultural Research Centre
Language: English
Record Identifier: 991165544902621
Output Type: Journal article

Metrics

28 File views/ downloads

18 Record Views