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Published VersionCC BY-NC V4.0, Open Access
Journal article
Generative Artificial Intelligence and Responsible Tourism
Journal of Responsible Tourism Management, Vol.4(2), pp.83-89
2024
Abstract
Generative Artificial Intelligence (AI) tools such as ChatGPT have taken the world by storm with their ease of adoption and perceived usefulness in performing expedited searches and sourcing for required information online. Such tools have also entered the tourism landscape, with consumers, businesses, and destinations seeking to tap into their immense potential and create personalized resources for their intended audiences. However, the rapid evolution of generative AI has almost ignored the ethical, moral, and responsible uses of these technologies. This research note is a timely commentary and introspection of the state of play and calls for greater reflexivity and responsibility to ensure that the tools are not abused to the detriment of tourism stakeholders.
Details
- Title
- Generative Artificial Intelligence and Responsible Tourism
- Authors
- Aaron Tham (Corresponding Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesNoela Michael - University of DubaiIan Michael - Zayed University
- Publication details
- Journal of Responsible Tourism Management, Vol.4(2), pp.83-89
- Publisher
- Sarawak Research Society
- Date published
- 2024
- DOI
- 10.47263/JRTM.04-02-06
- ISSN
- 2773-5796
- Copyright note
- All papers are published under the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).
- Organisation Unit
- School of Business and Creative Industries; Indigenous and Transcultural Research Centre
- Language
- English
- Record Identifier
- 991054498902621
- Output Type
- Journal article
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