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Franchisor Insolvency in Australia: Profiles, Factors, and Impacts
Journal article   Open access   Peer reviewed

Franchisor Insolvency in Australia: Profiles, Factors, and Impacts

J Buchan, Lorelle Frazer, C Zhen Qu and R Nicholls
Journal of Marketing Channels, Vol.22(4), pp.311-332
2015
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url
https://doi.org/10.1080/1046669X.2015.1113487View
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Abstract

Australia bankruptcy business format franchising franchise business processes franchisee insolvency franchisor failure franchisor insolvency
Franchisor failure is enduring and important in terms of cost, nationally and internationally. This article presents research into Australian franchisor firms that went into a form of bankruptcy protection known in Australia as "voluntary administration." The research was driven by the commonality and divergence of the interests of franchisors and franchisees. The article provides an insight into franchisor failure and its effect on franchisees. It presents the substantial literature survey that was used to frame questions for franchisor administrators to understand issues associated with franchisors in administration. The limited data demonstrate diversity in the treatment of franchisees during the franchisor's administration. In Australia, franchisees remain a captive, financially committed counterparty during insolvency and potentially deliver a great financial benefit to the franchisor's creditors. The article concludes that administration of franchisors does not take into account the distinct relationship between franchisors and their franchisees and provides policy recommendations to address this matter. © 2015, Published with license by Taylor & Francis.

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