Franchisee Advisory Councils and Justice: franchisees finding their voice

Anthony Grace; Lorelle Frazer; Scott Weaven; Helen Perkins; Wei Shao; Munyaradzi Nyadzayo

doi:10.1080/0965254X.2020.1740767

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Franchisee Advisory Councils and Justice: franchisees finding their voice

Journal article

Peer reviewed

Franchisee Advisory Councils and Justice: franchisees finding their voice

Anthony Grace, Lorelle Frazer, Scott Weaven, Helen Perkins, Wei Shao and Munyaradzi Nyadzayo

Journal of Strategic Marketing, Vol.30(2), pp.201-220

2022

DOI: https://doi.org/10.1080/0965254X.2020.1740767

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Abstract

Ethics

Justice

performance

franchising

group Dynamics

Drawing on the four dimensions of justice: distributive, procedural, interactional, and informational justice, this research examines justice as an antecedent of franchisee performance. Empirical research tested a theoretical model using structural equation modelling techniques. Our results show significant support for two of the four dimensions: distributive and interpersonal justice. Furthermore, our model tested, and found support for the moderation of franchisee membership in the Franchisee Advisory Council (FAC). Perceptions of distributive justice is considered the most important contributor to franchisees’ perceived performance in franchise systems that endorse and actively participate with the FAC through membership. Thus, one major implication of this research is the moderation effect of membership of the FAC on the influence of justice on franchisees’ perceptions of positive performance outcomes. This speaks to the FAC’s particular importance for facilitating best practice, strong, and financially viable franchise systems.

Details

Title: Franchisee Advisory Councils and Justice: franchisees finding their voice
Authors: Anthony Grace (Author) - University of the Sunshine Coast - USC Business School
Lorelle Frazer (Author) - University of the Sunshine Coast - USC Business School
Scott Weaven (Author) - Griffith University
Helen Perkins (Author) - Griffith University
Wei Shao (Author) - Griffith University
Munyaradzi Nyadzayo (Author) - University of Wollongong in Dubai
Publication details: Journal of Strategic Marketing, Vol.30(2), pp.201-220
Publisher: Routledge
Date published: 2022
DOI: 10.1080/0965254X.2020.1740767
ISSN: 0965-254X; 1466-4488
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99450962002621
Output Type: Journal article

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7 Times Cited - Web of Science

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Collaboration types: Domestic collaboration; International collaboration
Web Of Science research areas: Business

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#9 Industry, Innovation and Infrastructure

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