#Frailty: A snapshot Twitter report on frailty knowledge translation

Sunita R Jha; Julee McDonagh; Ros Prichard; Phillip J Newton; Louise D Hickman; Erik Fung; Peter S Macdonald; Caleb Ferguson

doi:10.1111/ajag.12540

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#Frailty: A snapshot Twitter report on frailty knowledge translation

Journal article

Peer reviewed

#Frailty: A snapshot Twitter report on frailty knowledge translation

Sunita R Jha, Julee McDonagh, Ros Prichard, Phillip J Newton, Louise D Hickman, Erik Fung, Peter S Macdonald and Caleb Ferguson

Australasian Journal on Ageing, Vol.37(4), pp.309-312

2018

DOI: https://doi.org/10.1111/ajag.12540

PMID: 29732721

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Abstract

frailty

knowledge

sarcopenia

social media

Twitter messaging

Objectives: The objectives of this short report are to: (i) explore #Frailty Twitter activity over a six‐month period; and (ii) provide a snapshot Twitter content analysis of #Frailty usage. Methods: A mixed‐method study was conducted to explore Twitter data related to frailty. The primary search term was #Frailty. Objective 1: data were collected using Symplur analytics, including variables for total number of tweets, unique tweeters (users) and total number of impressions. Objective 2: a retrospectively conducted snapshot content analysis of 1500 #Frailty tweets was performed using TweetReach™. Results: Over a six‐month period (1 January 2017–31 June 2017), there was a total of 6545 #Frailty tweets, generating 14.8 million impressions across 3986 participants. Of the 1500 tweets (814 retweets; 202 replies; 484 original tweets), 56% were relevant to clinical frailty. The main contributors (‘who’) were as follows: the public (29%), researchers (25%), doctors (21%), organisations (18%) and other allied health professionals (7%). Tweet main message intention (‘what’) was public health/advocacy (41%), social communication (28%), research‐based evidence/professional education (24%), professional opinion/case studies (15%) and general news/events (7%). Conclusions: Twitter is increasingly being used to communicate about frailty. It is important that thought leaders contribute to the conversation. There is potential to leverage Twitter to promote and disseminate frailty‐related knowledge and research.

Details

Title: #Frailty: A snapshot Twitter report on frailty knowledge translation
Authors: Sunita R Jha (Author) - University of Technology Sydney
Julee McDonagh (Author) - University of Technology Sydney
Ros Prichard (Author) - Heart Transplant Program, St Vincent's Hospital, Sydney, New South Wales, Australia
Phillip J Newton (Author) - Western Sydney Local Health District, Sydney, New South Wales, Australia
Louise D Hickman (Author) - University of Technology Sydney
Erik Fung (Author) - Chinese University of Hong Kong
Peter S Macdonald (Author) - Heart Transplant Program and Victor Chang Cardiac Research Institute, St Vincent's Hospital, Sydney, New South Wales, Australia
Caleb Ferguson (Corresponding Author) - Western Sydney Local Health District, Sydney, New South Wales, Australia
Publication details: Australasian Journal on Ageing, Vol.37(4), pp.309-312
Publisher: Wiley-Blackwell Publishing Asia
DOI: 10.1111/ajag.12540
ISSN: 1741-6612
PMID: 29732721
Organisation Unit: School of Nursing, Midwifery and Paramedicine - Legacy; University of the Sunshine Coast, Queensland; School of Health - Nursing
Language: English
Record Identifier: 99512708402621
Output Type: Journal article

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Collaboration types: Domestic collaboration; International collaboration
Web Of Science research areas: Geriatrics & Gerontology; Gerontology

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