Fostering visitors’ pro-environmental behaviour in an urban park

Y Zhang; Brent D Moyle; Xin Jin

doi:10.1080/10941665.2018.1487457

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Fostering visitors’ pro-environmental behaviour in an urban park

Journal article

Peer reviewed

Fostering visitors’ pro-environmental behaviour in an urban park

Y Zhang, Brent D Moyle and Xin Jin

Asia Pacific Journal of Tourism Research, Vol.23(7), pp.691-702

2018

DOI: https://doi.org/10.1080/10941665.2018.1487457

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Abstract

pro-environmental behaviour

positive anticipated affect

negative anticipated affect

urban parks

theory of planned behaviour

subjective norms

Recognizing the increasing importance of sustainable environment, this research explored visitors' pro-environmental decision-making process in an urban park context. This study investigated the relationships among attitudes, subjective norms, perceived behaviour control, positive and negative anticipated emotions as well as behavioural intentions. The results suggest that positive anticipated affects positively influenced low-effort and high-effort pro-environmental behavioural intentions. In addition, positive anticipated affects mediated the relationship between cognitive factors and behavioural intentions. Interestingly negative anticipated affects did not influence behavioural intentions. Further analysis revealed subjective norm was the strongest predictor of intentions, especially the low-effort pro-environmental behavioural intentions. The research advances the conceptual understanding of the role of each construct in generating park visitors' intentions to perform environmentally responsible behaviours while visiting an urban park.

Details

Title: Fostering visitors’ pro-environmental behaviour in an urban park
Authors: Y Zhang (Author) - Griffith University
Brent D Moyle (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Xin Jin (Author) - Griffith University
Publication details: Asia Pacific Journal of Tourism Research, Vol.23(7), pp.691-702
Publisher: Routledge
Date published: 2018
DOI: 10.1080/10941665.2018.1487457
ISSN: 1741-6507
Organisation Unit: University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99451133702621
Output Type: Journal article

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Collaboration types: Domestic collaboration
Web Of Science research areas: Hospitality, Leisure, Sport & Tourism

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