Factors associated with recall of media reports about vitamin D and sun protection

D Langbecker; Philippa H Youl; Michael G Kimlin; K Remm; M Janda

doi:10.1111/j.1753-6405.2011.00686.x

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Factors associated with recall of media reports about vitamin D and sun protection

Journal article

Open access

Peer reviewed

Factors associated with recall of media reports about vitamin D and sun protection

D Langbecker, Philippa H Youl, Michael G Kimlin, K Remm and M Janda

Australian and New Zealand Journal of Public Health, Vol.35(2), pp.159-162

2011

DOI: https://doi.org/10.1111/j.1753-6405.2011.00686.x

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Abstract

vitamin D

sun protection

mass media

Australia

Objective: To assess the recall of media reports about vitamin D and associated factors. Methods: Analysis of cross-sectional telephone interview data (2,001 Queensland adults, 18-70 years) on vitamin D and personal sun protection, recall of media reports and participant characteristics. Results: 83.7% of participants had heard of vitamin D, 47.5% through the media. Only 513 (25.6%) participants recalled the media content within four main themes: vitamin D is beneficial/comes from the sun (47.0%); some people aren't getting enough vitamin D, need more sun (27.9%); need to balance sun exposure and skin protection (11.5%); or other (13.6%). Only 65 of the 950 participants (6.8%) reported a change to their behaviour(s) due to the media report. Conclusion: Although the media were the main source of information about vitamin D for almost 50% of participants, recall of the content and direct effect on behaviour was low. Only a small minority recalled a balanced media report of beneficial and harmful aspects of sun exposure. Implications: Health professionals often supply media with background information. To achieve best public health practice for sun protection and vitamin D, information to foster balanced media reports should be provided. © 2010 Public Health Association of Australia.

Details

Title: Factors associated with recall of media reports about vitamin D and sun protection
Authors: D Langbecker (Author) - Queensland University of Technology
Philippa H Youl (Author) - University of Queensland
Michael G Kimlin (Author) - Queensland University of Technology
K Remm (Author) - Queensland University of Technology
M Janda (Author) - Queensland University of Technology
Publication details: Australian and New Zealand Journal of Public Health, Vol.35(2), pp.159-162
Publisher: Wiley-Blackwell Publishing Asia
Date published: 2011
DOI: 10.1111/j.1753-6405.2011.00686.x
ISSN: 1326-0200
Copyright note: Copyright © 2011 Wiley-Blackwell Publishing Asia. This is the accepted version of the following article: Langbecker, D, Youl, P, Kimlin, Michael G, Remm, K, Janda, M (2011) Factors associated with recall of media reports about vitamin D and sun protection. Australian and New Zealand Journal of Public Health, Vol. 35, No. 2, pp.159-162. , which has been published in final form at http://dx.doi.org/10.1111/j.1753-6405.2011.00686.x
Organisation Unit: University of the Sunshine Coast, Queensland; School of Health and Sport Sciences - Legacy
Language: English
Record Identifier: 99449198002621
Output Type: Journal article

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