Journal article
Exploring Visiting Friends and Relative (VFR) Hosts' Decision-Making in Hospitality Provision
Tourism Culture & Communication, Vol.24(1), pp.1-20
2024
Abstract
Due to the kinship ties existing between hosts and guests, any VFR host is likely to experience elevated levels of stress in preparing for such encounters because of the desire to deliver a good experience to their guests. As such, existing literature has sought to unpack VFR hosting behaviour and practices, albeit mostly from an Anglo-Saxon perspective. However, little is known about the influence of East Asian cultures and gendered perspectives of Visiting Friends and Relatives (VFR) hosting behaviour and practices, which is underrepresented within extant literature. From a sample of 91 Taiwanese hosts based in Brisbane, Australia, this research suggests that accommodation considerations are a main factor to Taiwanese VFR hosts in Australia, and that first-time VFR tourists also warrant heightened hosting efforts. These findings contribute to a more nuanced understanding of how East Asian and gendered lenses of VFR hosting behaviour manifests, positions these individuals as potential destination ambassadors, and strategically launch post COVID-19 tourism recovery.
Details
- Title
- Exploring Visiting Friends and Relative (VFR) Hosts' Decision-Making in Hospitality Provision
- Authors
- Aaron Tham (Corresponding Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesMaria Raciti (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesDavid L Dean (Author) - Lincoln University
- Publication details
- Tourism Culture & Communication, Vol.24(1), pp.1-20
- Publisher
- Cognizant Communication Corporation
- DOI
- 10.3727/109830422X16675879714875
- ISSN
- 1943-4146
- Organisation Unit
- Indigenous and Transcultural Research Centre; School of Business and Creative Industries; Sustainability Research Centre; University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99683598902621
- Output Type
- Journal article
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