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Exploring Attitudes Toward Aquaculture Development in the United Kingdom: A Consultative Stakeholder Approach
Journal article   Peer reviewed

Exploring Attitudes Toward Aquaculture Development in the United Kingdom: A Consultative Stakeholder Approach

J Memery and Dawn Birch
Journal of International Food & Agribusiness Marketing, Vol.28(4), pp.363-372
2016
DOI: https://doi.org/10.1080/08974438.2016.1151397
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https://doi.org/10.1080/08974438.2016.1151397View
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Abstract

aquaculture attitudes qualitative research segmentation stakeholders
This study explores attitudes toward aquaculture development as a way of providing a sustainable source of seafood through a consultative stakeholder approach. Given that aquaculture is a less familiar concept within southwest England, gaining insight into the views and perspectives of such a development in the region is required to facilitate stakeholder engagement. In-depth qualitative interviews investigate attitudes across five stakeholder sectors: government, fishing/marine, business/ catering, tourism/leisure, and environmental/charity. Findings show a mix of stakeholder attitudes, which differ by industry sector, from very negative to very positive. From this, two segments are proposed (commercially focused and environmentally focused) to enable targeted communication and information dissemination strategies based on key areas of concern.

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