Journal article
Exits and expectations: Why disappointed franchisees leave
Journal of Business Research, Vol.58(11), pp.1534-1542
2005
Abstract
Numerous studies of franchisee failure have been conducted with mixed results reported due to methodological differences and the definition of failure used. There has been an emphasis in the literature on estimating and comparing the failure rates for these organisations. This paper acknowledges that franchisee failure is a concern but concentrates on the causes of failure. To do so, a definition of 'negative franchisee exits' is developed to overcome deficiencies in previous definitions of failure. The research is carried out in two stages. Firstly, franchisors and their ex-franchisees are interviewed. Then, the insights gained from the qualitative research are used to develop a model for the second stage of the research. Findings from a survey of franchisors indicate that franchise system size, level of franchisee investment and degree of conflict are related to the incidence of negative franchisee exits. © 2004 Elsevier Inc. All rights reserved.
Details
- Title
- Exits and expectations: Why disappointed franchisees leave
- Authors
- Lorelle Frazer (Author) - Griffith UniversityH Winzar (Author) - Griffith University
- Publication details
- Journal of Business Research, Vol.58(11), pp.1534-1542
- Publisher
- Elsevier Inc.
- Date published
- 2005
- DOI
- 10.1016/j.jbusres.2004.08.001
- ISSN
- 0148-2963
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99451211202621
- Output Type
- Journal article
Metrics
286 Record Views
InCites Highlights
These are selected metrics from InCites Benchmarking & Analytics tool, related to this output
- Web Of Science research areas
- Business
UN Sustainable Development Goals (SDGs)
This output has contributed to the advancement of the following goals:
Source: InCites