Journal article
Examining the Role of Franchisee Normative Expectations in Relationship Evaluation
Journal of Retailing, Vol.89(2), pp.219-230
2013
Abstract
Research has largely assumed franchisee satisfaction to be at the micro-level, yet individuals are often 'sold' on the idea of franchising (as a business model) long before they are " sold" on an individual franchisor (brand). The findings of survey data collected from 339 Australian franchisees significantly enrich our understanding of how franchisee macro-level expectations (i.e., normative) influence micro-level evaluations and subsequent outcomes (i.e., at the franchisor performance level). Furthermore, this research provides valuable insight for practice and serves as a solid foundation for future research in this important area. © 2013 New York University.
Details
- Title
- Examining the Role of Franchisee Normative Expectations in Relationship Evaluation
- Authors
- Debra Grace (Author) - Griffith UniversityScott Weaven (Author) - Griffith UniversityLorelle Frazer (Author) - Griffith UniversityJeff Giddings (Author) - Griffith University
- Publication details
- Journal of Retailing, Vol.89(2), pp.219-230
- Publisher
- Pergamon
- Date published
- 2013
- DOI
- 10.1016/j.jretai.2012.12.002
- ISSN
- 0022-4359
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99450659202621
- Output Type
- Journal article
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