Event effectiveness: analysing the perceptions of key stakeholders of the Lexmark Indy 300/Champ Car Event, Gold Coast

Sheila N Nguyen; Jane Menzies

doi:10.1504/IJSMM.2010.033952

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Event effectiveness: analysing the perceptions of key stakeholders of the Lexmark Indy 300/Champ Car Event, Gold Coast

Journal article

Peer reviewed

Event effectiveness: analysing the perceptions of key stakeholders of the Lexmark Indy 300/Champ Car Event, Gold Coast

Sheila N Nguyen and Jane Menzies

International Journal of Sport Management and Marketing, Vol.8(1-2), pp.106-130

2010

DOI: https://doi.org/10.1504/IJSMM.2010.033952

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Abstract

Gold Coast

motor racing

sport event experiences

Lexmark Indy 300

servicescape influences

spectators

paid workers

motorsports

volunteers

modelling

motor sport

event effectiveness

stakeholder management

stakeholder perceptions

stakeholder experience

Australia

The present study assessed the perceptions of the Lexmark Indy 300/Champ Car Event's key stakeholders namely, spectators, volunteers and paid workers, as part of an evaluation tool for its managers. We developed a model, which included visible, interaction and management elements that we proposed influenced the perceptions and experiences of stakeholders relating to the event effectiveness, strengths, weaknesses and improvements. Specifically, we used a modified version of Preble's (2005) six-step multi-stakeholder assessment approach to examining the perceived overall effectiveness of the event. Fifty stakeholder interviews were conducted on-site and their opinions were content analysed. The key findings of the study were that the majority of the stakeholders perceived the event to be effective. Spectators perceived the strengths to be interaction components, and weaknesses and improvements to be visible elements such as track layout. Volunteers perceived strengths to be management related, but also noted that these were weaknesses and needed improvement. Lastly, paid workers perceived interaction elements to be both strengths and weaknesses, and suggested that management elements could be improved. Important implications for similar motoring events were suggested.

Details

Title: Event effectiveness: analysing the perceptions of key stakeholders of the Lexmark Indy 300/Champ Car Event, Gold Coast
Authors: Sheila N Nguyen (Author) - Deakin University
Jane Menzies (Author) - Deakin University
Publication details: International Journal of Sport Management and Marketing, Vol.8(1-2), pp.106-130
Publisher: Inderscience Publishers
DOI: 10.1504/IJSMM.2010.033952
ISSN: 1740-2808
Organisation Unit: Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; School of Business and Creative Industries
Language: English
Record Identifier: 99679182302621
Output Type: Journal article

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