Envisioning digitalised value chains in the aftermath of COVID-19: a case study of Philippine coffee

Emmanuel Kwame Opoku; Mei-Jung (Sebrina) Wang; Shirley Guevarra; Martin Bazylewich; Aaron Tham

doi:10.1108/JADEE-12-2021-0315

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Envisioning digitalised value chains in the aftermath of COVID-19: a case study of Philippine coffee

Journal article

Peer reviewed

Envisioning digitalised value chains in the aftermath of COVID-19: a case study of Philippine coffee

Emmanuel Kwame Opoku, Mei-Jung (Sebrina) Wang, Shirley Guevarra, Martin Bazylewich and Aaron Tham

Journal of Agribusiness in Developing and Emerging Economies, Vol.13(5), pp.797-811

2023

DOI: https://doi.org/10.1108/JADEE-12-2021-0315

Appears in COVID-19 Research

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Abstract

Tourism

Economic issues in tourism

Coronovirus

Pandemic

Health crisis

Coffee ecosystem

Supply chain

COVID-19

Purpose: This paper aims to reconceptualise entrenched supply chains associated with coffee production and consumption to digital supply chains for sustainable development. Design/methodology/approach: A case study of seven small businesses involved with Philippine coffee is employed to examine how coffee value chains should be envisioned following COVID-19. Findings: The COVID-19 pandemic reveals truncated barriers concerned with the lack of infrastructure, poverty cycles, sporadic workforce development policies and financial pressures that need to be redefined for coffee production and consumption to be more sustainable in the future. Research limitations/implications: The study is restricted to a single country and a small pool of respondents that may not reflect similar practices in other regions or contexts. Originality/value: This paper illuminates the plight of coffee farmers in an emerging production landscape of the Philippines, and develops new propositions to envision a digital value chain post-COVID-19.

Details

Title: Envisioning digitalised value chains in the aftermath of COVID-19: a case study of Philippine coffee
Authors: Emmanuel Kwame Opoku (Author) - National Kaohsiung University of Hospitality and Tourism
Mei-Jung (Sebrina) Wang (Author) - National Kaohsiung University of Hospitality and Tourism
Shirley Guevarra (Author) - University of the Philippines Diliman
Martin Bazylewich (Author) - Swinburne University of Technology Sarawak Campus
Aaron Tham (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
Publication details: Journal of Agribusiness in Developing and Emerging Economies, Vol.13(5), pp.797-811
Publisher: Emerald Publishing Limited
DOI: 10.1108/JADEE-12-2021-0315
ISSN: 2044-0847
Organisation Unit: Indigenous and Transcultural Research Centre; School of Business and Creative Industries; University of the Sunshine Coast, Queensland; Sustainability Research Centre
Language: English
Record Identifier: 99638178102621
Output Type: Journal article

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Collaboration types: Domestic collaboration; International collaboration
Web Of Science research areas: Agricultural Economics & Policy; Economics

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