Environmental beliefs, norms and behaviours: An investigation of their relationships using data from green consumers

Bishnu Sharma; David Gadenne; Timothy F Smith; Don Kerr

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Environmental beliefs, norms and behaviours: An investigation of their relationships using data from green consumers

Journal article

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Environmental beliefs, norms and behaviours: An investigation of their relationships using data from green consumers

Bishnu Sharma, David Gadenne, Timothy F Smith and Don Kerr

Journal of New Business Ideas and Trends, Vol.15(1), pp.1-17

2017

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Abstract

Business and Management

recycling

environmental actions

household habits

consumer purchases

Purpose - This study seeks to explore the relationships between environmental beliefs and environmental behaviours from the perspectives of those who have adopted environmental behaviours as consumers of green companies; rather than those who articulate environmental attitudes. Design/methodology/approach - In recent times there has been a growing awareness amongst consumers of the importance of environment consciousness within the context of purchasing goods or services and household habits. Theories of planned behaviour postulate a relationship between environmental beliefs and environmental behaviours; however, much of the prior research has been non-conclusive with little or no support for such relationships. In identifying whether there are any links between consumers' key environmental beliefs, norms and behaviours data collection was carried out by using a survey of green consumers of three Australian companies. Findings - The study found that some aspects of environmental beliefs are significantly associated with particular environmental norms concerning willingness to pay and responsibilities for pollution control and particular environmental behaviours including recycling activities and purchase decisions such as buying energy efficient appliances. Originality/value - The findings suggest that consumers are likely to pay higher prices or reduce their standard of living to protect the environment. This has implications for policy makers and researchers in the field of environmental protection and reform.

Details

Title: Environmental beliefs, norms and behaviours: An investigation of their relationships using data from green consumers
Authors: Bishnu Sharma (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
David Gadenne (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Timothy F Smith (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Don Kerr (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Publication details: Journal of New Business Ideas and Trends, Vol.15(1), pp.1-17
Publisher: Australian Business Education Research Association
Date published: 2017
ISSN: 1446-8719
Organisation Unit: School of Business and Creative Industries; Indigenous and Transcultural Research Centre; School of Social Sciences - Legacy; University of the Sunshine Coast, Queensland; USC Business School - Legacy; School of Law and Society; Sustainability Research Cluster
Language: English
Record Identifier: 99450932402621
Output Type: Journal article

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