Journal article
Entertainment-seeking shopping centre patrons: The missing segments
International Journal of Retail & Distribution Management, Vol.31(2), pp.80-94
2003
Abstract
Entertainment is increasingly an integral part of the marketing strategy used by shopping centres to entice consumers. Further, entertainment can be a means of image differentiation for shopping centres, given that the image of a competitive retail instit
Details
- Title
- Entertainment-seeking shopping centre patrons: The missing segments
- Authors
- J Sit (Author) - Griffith UniversityB Merrilees (Author) - Griffith UniversityDawn Birch (Author) - University of Southern Queensland
- Publication details
- International Journal of Retail & Distribution Management, Vol.31(2), pp.80-94
- Publisher
- Emerald Group Publishing Ltd.
- Date published
- 2003
- DOI
- 10.1108/09590550310461985
- ISSN
- 0959-0552
- Copyright note
- Copyright © 2003 Emerald Group Publishing Limited. This article is © Emerald Group Publishing and permission has been granted for this version to appear here. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
- Organisation Unit
- University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99450699802621
- Output Type
- Journal article
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