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Enigmatic Exchange Mechanisms in Modern Societies: Community and Business Barter and International Countertrade
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Enigmatic Exchange Mechanisms in Modern Societies: Community and Business Barter and International Countertrade

Peter W Liesch, Rod St. Hill and Dawn Birch
International Journal of Nonprofit and Voluntary Sector Marketing, Vol.3(1), pp.45-56
1998
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https://doi.org/10.1002/nvsm.6090030106View
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Abstract

Modem domestic barter systems are operating in Australia and other high-income countries at the local community level, and at the national level for business exchanges. Both governments and firms practise countertrade at the international level. These exchange regimes appear to have become institutionalised in a macromarketing system which is organised on the primacy of market exchange based on price as the coordinating device. In this paper, explanations for this enigma are presented with a particular emphasis on the Australian context.

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