Enhancing the International Student Experience with Community Engagement: A Conceptual Model

David Fleischman; Meredith A Lawley; Maria Raciti

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Enhancing the International Student Experience with Community Engagement: A Conceptual Model

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Enhancing the International Student Experience with Community Engagement: A Conceptual Model

David Fleischman, Meredith A Lawley and Maria Raciti

e-Journal of Business Education & Scholarship of Teaching, Vol.4(2), pp.13-26

2010

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Abstract

Curriculum and Pedagogy

Education Systems

higher education

international students

community engagement

value co-creation

Community engagement initiatives geared towards international students can provide universities with the ability to enhance the value of and create a more satisfying overall international student experience. However, few universities have developed this as an area of competitive advantage. The aim of this paper is to provide a new perspective in marketing international education drawing from the services marketing literature on value co-creation and the general literature on community engagement. Understanding how and why community engagement influences the international student experience will give universities a key advantage, and increase the value for the key stakeholders namely, students, the university and the community. In particular, the potential exists for successful community engagement initiatives to provide students with a better overall experience, the community too would benefit from cultural and intellectual capital growth, while universities gain an advantage in an increasingly competitive market. This paper presents a preliminary model of the role of community engagement as a mechanism through which to co-create value in the international student experience.

Details

Title: Enhancing the International Student Experience with Community Engagement: A Conceptual Model
Authors: David Fleischman (Author) - University of the Sunshine Coast - Faculty of Business
Meredith A Lawley (Author) - University of the Sunshine Coast - Faculty of Business
Maria Raciti (Author) - University of the Sunshine Coast - Faculty of Business
Publication details: e-Journal of Business Education & Scholarship of Teaching, Vol.4(2), pp.13-26
Publisher: Australian Business Education Research Association
Date published: 2010
ISSN: 1835-9132
Organisation Unit: School of Business and Creative Industries; Indigenous and Transcultural Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
Language: English
Record Identifier: 99449805102621
Output Type: Journal article

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