Enhancing social enterprise sustainability: A value cocreation pathway

Peter Jenner; David Fleischman

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Enhancing social enterprise sustainability: A value cocreation pathway

Journal article

Open access

Peer reviewed

Enhancing social enterprise sustainability: A value cocreation pathway

Peter Jenner and David Fleischman

e-Journal of Social & Behavioural Research in Business, Vol.8(1), pp.57-74

2017

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Abstract

Business and Management

Cognitive Sciences

social enterprise

sustainability

marketing

value co-creation

Purpose - This paper explores the role of the services marketing concept of value co-creation (VCC) in social enterprise (SE) sustainability. Methodology - The research utilized a case study approach, incorporating a purposefully selected regional SE in the form of an Australian Coffee Roasters Guild, comprising six independent organizations. Semi-structured interviews were employed to capture the perspectives of Guild representatives. Thematic analysis and coding of the data was conducted through the lens of the extant VCC and SE literature. Findings - Findings indicate the theoretical fit and practical application of VCC, offers considerable potential to SEs in their quest for organizational sustainability. Specifically, the study demonstrates the aptness of the VCC DART framework as a means for SEs to facilitate sustainable socio-economic outcomes via effective resource integration as supported by mutually beneficial stakeholder relationships. Originality/value - Theoretically, the study identifies the fit of VCC in the context of SEs, via theory-borrowing. It also extends the VCC DART framework, advancing theoretical insight on the sustainability of SEs. Practically, it offers practitioners and policy-makers a platform to assist development of improved SE sustainability strategies.

Details

Title: Enhancing social enterprise sustainability: A value cocreation pathway
Authors: Peter Jenner (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
David Fleischman (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Publication details: e-Journal of Social & Behavioural Research in Business, Vol.8(1), pp.57-74
Publisher: Australian Business Education Research Association
Date published: 2017
ISSN: 1838-8485
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; Indigenous Services - Legacy; USC Business School - Legacy
Language: English
Record Identifier: 99451153002621
Output Type: Journal article

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