Encouraging young adults with a disability to be independent in their journey to work: A segmentation and application of Theory of Planned Behaviour approach
Amanda Beatson, Aimee Riedel, Marianella Chamorro-Koc, Greg Marston and Lisa Stafford
psychology neuroscience consumer psychology health psychology marketing psychology well-being social geography social inequality disability workers employment independent travel segmentation UniSC Diversity Area - Disability and Inclusion UniSC Diversity Area - Life Stages
This study investigates how young adults with disabilities can be encouraged to be independent in their travel to work and thus, transition more smoothly into the workforce. Using cluster analysis, we identify three segment groups of young adults with physical disabilities. The Theory of Planned Behaviour is then applied to examine differences and identify strategies that could provide assistance and support to these groups of workers in their travel to work. This study is the first to segment this group of workers and identify strategies to mitigate the often-unique challenges they face in their physical journey to work.
Details
Title
Encouraging young adults with a disability to be independent in their journey to work: A segmentation and application of Theory of Planned Behaviour approach
Authors
Amanda Beatson (Corresponding Author) - Queensland University of Technology
Aimee Riedel (Author) - University of the Sunshine Coast - USC Business School
Marianella Chamorro-Koc (Author) - Queensland University of Technology
Greg Marston (Author) - The University of Queensland
Lisa Stafford (Author) - Queensland University of Technology