Economic Decision Making and Theoretical Frameworks: In Search of a Unified Model

Gregory Laing; Stuart Ross; Michelle Joubert

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Economic Decision Making and Theoretical Frameworks: In Search of a Unified Model

Journal article

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Economic Decision Making and Theoretical Frameworks: In Search of a Unified Model

Gregory Laing, Stuart Ross and Michelle Joubert

e-Journal of Social & Behavioural Research in Business, Vol.5(1), pp.36-49

2014

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Abstract

Economic Theory

Accounting, Auditing and Accountability

Cognitive Sciences

behavioural economics

psychology of decision making

cognitive models

heuristic models

Purpose: The purpose of this paper is to present a unified model of behavioural theories that address cognitive and heuristic properties of economic decision making. Methodology: This paper adopts a discourse approach to explore the literature to develop and synthesise a unified model that addresses economic decision making behaviour. The model encapsulates various aspects from Cognitive and Heuristic theoretical frameworks. Findings: Whilst this paper is not of an empirical nature and does not seek to provide results from any statistical testing it does present findings from prior research that support the model developed in this paper. A unified model for researching behavioural economic decisions is presented. Implications: The paper provides a model of theoretical frameworks juxtaposed for the purpose of future research considerations.

Details

Title: Economic Decision Making and Theoretical Frameworks: In Search of a Unified Model
Authors: Gregory Laing (Author) - University of the Sunshine Coast - Faculty of Arts and Business
Stuart Ross (Author) - University of the Sunshine Coast - Faculty of Arts and Business
Michelle Joubert (Author) - University of the Sunshine Coast - Faculty of Arts and Business
Publication details: e-Journal of Social & Behavioural Research in Business, Vol.5(1), pp.36-49
Publisher: Australian Business Education Research Association
Date published: 2014
ISSN: 1838-8485
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; USC Business School - Legacy
Language: English
Record Identifier: 99449023902621
Output Type: Journal article

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