E-commerce Experiences in the Real Estate Industry: A Preliminary Study in Regional Queensland

Diana Gray; Jeanette K Van Akkeren

doi:10.3127/ajis.v10i2.152

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E-commerce Experiences in the Real Estate Industry: A Preliminary Study in Regional Queensland

Journal article

Open access

Peer reviewed

E-commerce Experiences in the Real Estate Industry: A Preliminary Study in Regional Queensland

Diana Gray and Jeanette K Van Akkeren

Australian Journal of Information Systems, Vol.10(2), pp.49-59

2003

DOI: https://doi.org/10.3127/ajis.v10i2.152

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Abstract

Information Systems

Cognitive Sciences

electronic commerce

e-commerce

experiences

SMEs

critical success factors

Computer systems have become commonplace in most SMEs and technology is increasingly becoming a part of doing business. In recent years, the Internet has become readily available to businesses; consequently there has been growing pressure on SMEs to take up e-commerce. However, e-commerce is perceived by many as being unproven in terms of business benefit. This research aims to determine what, if any, benefits are derived from assimilating e-commerce technologies into SME business processes. This paper presents three in-depth case studies from the Real Estate industry in a regional setting. Overall, findings were positive and identified the following experiences: enhanced business efficiencies, cost benefits, improved customer interactions and increased business return on investment.

Details

Title: E-commerce Experiences in the Real Estate Industry: A Preliminary Study in Regional Queensland
Authors: Diana Gray (Author) - University of the Sunshine Coast - Faculty of Business
Jeanette K Van Akkeren (Author) - University of the Sunshine Coast - Faculty of Business
Publication details: Australian Journal of Information Systems, Vol.10(2), pp.49-59
Publisher: University of Canberra, School of Information Sciences and Engineering
Date published: 2003
DOI: 10.3127/ajis.v10i2.152
ISSN: 1039-7841
Copyright note: Copyright © 2003 Australian Computer Society Inc. Originally published in the Australasian Journal of Information Systems, 2003. This is an open-access article distributed under the terms of the Creative Commons Australian Attribution-NonCommercial-NoDerivs 2.5 Licence. Reproduced with the permission of the Copyright holder.
Organisation Unit: School of Tertiary Access - Legacy; University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99448899202621
Output Type: Journal article

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