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Diving in the Deep End: Visually Exploring Community Views on Corporate Accountability
Journal article   Open access   Peer reviewed

Diving in the Deep End: Visually Exploring Community Views on Corporate Accountability

Marcelle Holdaway
Journal of Futures Studies, Vol.24(3), pp.79-96
2020
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https://doi.org/10.6531/JFS.202003_24(3).0006View
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Abstract

Urban and Regional Planning Business and Management Political Science accountability causal layered analysis community engagement corporate social responsibility futures studies grounded visual pattern analysis visual research
The research responds to the dilemma of firms privileging shareholders over community stakeholders. Moving beyond 'the business case', the study aims to deepen and expand multiple understandings of accountability from a community perspective. Ultimately, the aim is to contribute to addressing a firm's accountability to community, and to preferable social and environmental outcomes. Results suggest three dominant themes depicting corporate-community accountability. These are, 1. landscapes - shared, damaged and other ways of being viewed; 2. hearing and being heard - seeing and being seen; and, 3. adopting the long view. A problem-revealing analysis of these themes resulted in the emergence of reframing and counter-framing, along with questions for reflection; all of which enrich possibilities.

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Regional & Urban Planning
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