Journal article
Direct-to-consumer advertising of prescription medicines: A systematic review of the evidence from the perspective of the consumer
Journal of Medical Marketing: device, diagnostic and pharmaceutical marketing, Vol.7(1), pp.45-54
2007
Abstract
Direct-to-consumer advertising of prescription medicines (DTCA) is a controversial practice where many of the arguments for and against are not supported by strong evidence. There is little research that considers DTCA from the consumer's perspective, and this paper explores consumer education, consumer protection, medicalisation of consumer conditions and patient doctor relationships. The paper concludes that little is known about the impact of DTCA on actual consumer behaviour in relation to drug acquisition and use.
Details
- Title
- Direct-to-consumer advertising of prescription medicines: A systematic review of the evidence from the perspective of the consumer
- Authors
- Michael Harker (Author) - University of the Sunshine Coast - Faculty of BusinessDebra Harker (Author) - University of the Sunshine Coast - Faculty of Business
- Publication details
- Journal of Medical Marketing: device, diagnostic and pharmaceutical marketing, Vol.7(1), pp.45-54
- Publisher
- Palgrave MacMillan Ltd.
- Date published
- 2007
- DOI
- 10.1057/palgrave.jmm.5050060
- ISSN
- 1745-7904
- Organisation Unit
- University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99450003902621
- Output Type
- Journal article
Metrics
1 File views/ downloads
1233 Record Views