Journal article
Digital Learning: Standards and Best Practices for Public Relations Education in Undergraduate Programs
Journal of Public Relations Education (JPRE), Vol.7(2), pp.77-105
2021
Abstract
Traditional enrollment in higher education has been declining, while online enrollment has increased for the fourteenth year (Seaman et al., 2018, p.3). Fifty-three percent of public relations educators indicate offering online public relations courses, 6% with online undergraduate degrees (DiStaso, 2019), and the U.S. has 53 online public relations master's degrees. With COVID-19 and institutions switching to online and remote learning, higher education best practices for digital learning have become a primary consideration. However, there is limited, specific research on online education for public relations. A survey of 157 faculty and students with online public relations course experience identified best-practices for learning methods, engaging communication, and courses suited for online. Findings include recommendations for specific pedagogical approaches appropriate for particular public relations courses and recommendations for the most effective course communication practices to guide faculty development, resources, assessment, and strategic pedagogical practices.
Details
- Title
- Digital Learning: Standards and Best Practices for Public Relations Education in Undergraduate Programs
- Authors
- Carolyn Kim (Author) - Biola UniversityKeith Quesenberry (Author) - Messiah CollegeKaren Sutherland (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesKaren Freberg (Author) - University of Louisville
- Publication details
- Journal of Public Relations Education (JPRE), Vol.7(2), pp.77-105
- Publisher
- Association for Education in Journalism and Mass Communication
- ISSN
- 2573-1742
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99568003902621
- Output Type
- Journal article
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