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Differential media effects on male body satisfaction and mood
Journal article   Peer reviewed

Differential media effects on male body satisfaction and mood

Andrew Allen and Kate Mulgrew
Australian Journal of Psychology, Vol.72(1), pp.3-10
2020
url
https://doi.org/10.1111/ajpy.12254View
Published Version

Abstract

body conceptualisation body image media men mood social comparison
Objective: Previous research has shown that idealised images of men in the media have the capacity to trigger body dissatisfaction in male viewers. However, little is known about these effects across diverse media types. This study compared the effects of different media on men's body satisfaction and mood within a social comparison theory framework. Method: Young adult men (N = 110) were randomly assigned to view images of scenery or idealised depictions of males across four media conditions including television commercials, music video clips, still images where the model was posed, or still images where the model was active. Men completed pre-and post-test measures of state body satisfaction and mood, and a post-test measure of social comparison. Results: Men who viewed television commercials reported a significant drop in body satisfaction and greater social comparison. No effects were found across the other media types. Conclusion: Our findings suggest that televised depictions may be particularly detrimental to men's body image, which may be due to increased social comparison processes.

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Web Of Science research areas
Psychology, Multidisciplinary

UN Sustainable Development Goals (SDGs)

This output has contributed to the advancement of the following goals:

#3 Good Health and Well-Being
#5 Gender Equality

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