Journal article
Different Strategic Types Operating in the Same Industry: A Multiple Case Study
Business Management and Strategy, Vol.4(1), pp.71-85
2013
Abstract
The purpose of this study is to examine the viability of different strategic types operating in the same industry. The specific industry examined was the general insurance industry in Australia. The Miles & Snow (1978) strategic typology was used to identify companies that represented the defender, prospector and analyser types. A multiple case study approach was used in order to make comparisons between the companies. Surveys and interviews were conducted to acquire the information. The analysis revealed that different strategic types can successfully exist in the same industry by adopting different performance priorities, different management control systems and different approaches to external environmental issues.
Details
- Title
- Different Strategic Types Operating in the Same Industry: A Multiple Case Study
- Authors
- Gregory Laing (Author) - University of the Sunshine Coast - Faculty of Arts and Business
- Publication details
- Business Management and Strategy, Vol.4(1), pp.71-85
- Publisher
- Macrothink Institute Inc.
- Date published
- 2013
- DOI
- 10.5296/bms.v4i1.2826
- ISSN
- 2157-6068
- Copyright note
- Copyright © 2013 The Author. Reproduced with permission of the copyright holder.
- Organisation Unit
- University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99448905702621
- Output Type
- Journal article
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