Journal article
Determinants of innovation in the handicraft industry of Fiji and Tonga: an empirical analysis from a tourism perspective
Journal of Enterprising Communities, Vol.8(4), pp.318-330
2014
Abstract
Purpose: - The purpose of this paper is to examine the determinants of innovation in handicraft industry of Fiji and Tonga. Design/methodology/approach - Data for this study was collected via face-to-face interviews with handicraft sellers in Fiji and Tonga. In total, 368 interviews were conducted in Fiji and Tonga out of which, 48 was from Tonga and 320 was from Fiji. Findings - The results of this study show that eight factors; namely, value adding, design uniqueness, new product development, cultural uniqueness, advanced technology, experience of owner, ability of owner to adapt to trends in market and quality of raw materials have significant impact on level of innovation in handicraft industry of Fiji and Tonga. Originality/value - To date, none of the existing studies have examined determinants of innovation in handicraft industry of the Pacific Island countries. This is a pioneering study that examines determinants of innovation in handicraft industry of Fiji and Tonga
Details
- Title
- Determinants of innovation in the handicraft industry of Fiji and Tonga: an empirical analysis from a tourism perspective
- Authors
- Suwastika Naidu (Author) - University of the South Pacific, FijiAnand Chand (Author) - University of the South Pacific, FijiPaul C Southgate (Author) - James Cook University
- Publication details
- Journal of Enterprising Communities, Vol.8(4), pp.318-330
- Publisher
- Emerald Group Publishing Ltd.
- Date published
- 2014
- DOI
- 10.1108/JEC-11-2013-0033
- ISSN
- 1750-6204
- Organisation Unit
- School of Science and Engineering - Legacy; Australian Centre for Pacific Islands Research; University of the Sunshine Coast, Queensland; School of Science, Technology and Engineering
- Language
- English
- Record Identifier
- 99449603202621
- Output Type
- Journal article
Metrics
543 Record Views
InCites Highlights
These are selected metrics from InCites Benchmarking & Analytics tool, related to this output
- Collaboration types
- Domestic collaboration
- International collaboration
- Web Of Science research areas
- Business
UN Sustainable Development Goals (SDGs)
This output has contributed to the advancement of the following goals:
Source: InCites