Description of a Media Campaign About Alcohol Use During Pregnancy

John B Lowe; L Baxter; R Hirokawa; E Pearce; J J Peterson

doi:10.15288/jsad.2010.71.739

Back

Description of a Media Campaign About Alcohol Use During Pregnancy

Journal article

Peer reviewed

Description of a Media Campaign About Alcohol Use During Pregnancy

John B Lowe, L Baxter, R Hirokawa, E Pearce and J J Peterson

Journal of Studies on Alcohol and Drugs, Vol.71(5), pp.739-741

2010

DOI: https://doi.org/10.15288/jsad.2010.71.739

Files and links (1)

url

https://doi.org/10.15288/jsad.2010.71.739View

Published Version

Abstract

pregnancy

alcohol use

media campaign

Objective: This study describes the development and testing of a multicomponent media campaign aimed at increasing discussions of alcohol use during pregnancy. Method: Women, Infants, and Children (WIC) programs in Iowa were paired and, within each pair, were randomly assigned to a usual-care group (advice not to consume alcohol while pregnant and the opportunity to watch a 30-second television commercial about the effects of drinking during pregnancy) or intervention group (usual care plus a 10-minute videotape/DVD and a printed pamphlet. Among the 700 research participants in those outreach programs, interpersonal communication about alcohol use during pregnancy was assessed both before and after intervention, and participants were surveyed for knowledge of the effects of alcohol use during pregnancy. Results: More women in the intervention group than in the usual-care group talked to friends about alcohol use during pregnancy. Also, only women in the intervention group demonstrated an increase in relative knowledge about the effects of drinking during pregnancy. Conclusions: A multimedia campaign may be an effective way to increase interpersonal discussions and awareness of the dangers of alcohol use during pregnancy. (J. Stud. Alcohol Drugs, 71, 739-741, 2010)

Details

Title: Description of a Media Campaign About Alcohol Use During Pregnancy
Authors: John B Lowe (Author) - University of the Sunshine Coast - Faculty of Science, Health and Education
L Baxter (Author) - University of Iowa, United States
R Hirokawa (Author) - University of Hawaii, United States
E Pearce (Author) - University of Iowa, United States
J J Peterson (Author) - Oregon Health and Science University, United States
Publication details: Journal of Studies on Alcohol and Drugs, Vol.71(5), pp.739-741
Publisher: Alcohol Research Documentation, Inc.
Date published: 2010
DOI: 10.15288/jsad.2010.71.739
ISSN: 1937-1888
Organisation Unit: University of the Sunshine Coast, Queensland; School of Health and Sport Sciences - Legacy; School of Health and Behavioural Sciences - Legacy
Language: English
Record Identifier: 99449631202621
Output Type: Journal article

Metrics

6 File views/ downloads

1342 Record Views

7 Times Cited - Web of Science

InCites Highlights

These are selected metrics from InCites Benchmarking & Analytics tool, related to this output

Web Of Science research areas: Psychology; Substance Abuse

UN Sustainable Development Goals (SDGs)

This output has contributed to the advancement of the following goals:

Source: InCites