Customer Satisfaction with Korean Restaurants in Australia and Their Role as Ambassadors for Tourism Marketing

Kye-Hong Min; Timothy J Lee

doi:10.1080/10548408.2013.877412

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Customer Satisfaction with Korean Restaurants in Australia and Their Role as Ambassadors for Tourism Marketing

Journal article

Peer reviewed

Customer Satisfaction with Korean Restaurants in Australia and Their Role as Ambassadors for Tourism Marketing

Kye-Hong Min and Timothy J Lee

Journal of Travel & Tourism Marketing, Vol.31(4), pp.493-506

2014

DOI: https://doi.org/10.1080/10548408.2013.877412

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Abstract

Australia

Korean food

satisfaction

selection attributes

visit intention

This is the first study to explore the connection between Australian residents' satisfaction with Korean cuisine, the various characteristics of the restaurant experience, and Australians' intention to visit Korea. Data was collected from customers of 16 Korean restaurants in the state of Queensland, Australia. While four factors (facility, menu, service, and food) were derived as selection attributes, menu factors had the most positive effect on customer satisfaction. The study found a positive correlation between satisfaction with local Korean food and the propensity of diners to think about visiting Korea. The results of this study can be used to enhance competitiveness and tourist marketing for Korea. The results reported here may have a broader application to provide effective managerial and marketing information to many other ethnic restaurants in Australia and beyond.

Details

Title: Customer Satisfaction with Korean Restaurants in Australia and Their Role as Ambassadors for Tourism Marketing
Authors: Kye-Hong Min (Author) - Jeonju University, South Korea
Timothy J Lee (Author) - Ritsumeikan Asia Pacific University, Japan
Publication details: Journal of Travel & Tourism Marketing, Vol.31(4), pp.493-506
Publisher: Routledge
Date published: 2014
DOI: 10.1080/10548408.2013.877412
ISSN: 1054-8408
Organisation Unit: University of the Sunshine Coast, Queensland; Sustainability Research Cluster
Language: English
Record Identifier: 99450862702621
Output Type: Journal article

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Collaboration types: Domestic collaboration; International collaboration
Web Of Science research areas: Hospitality, Leisure, Sport & Tourism

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Source: InCites