Journal article
Critical issues of globalisation in the international hotel industry
Current Issues in Tourism, Vol.17(2), pp.114-118
2014
Abstract
Competition in the international hotel industry is increasingly global as hotels seek new ways to grow and customers have more alternatives to choose from. Globalisation could lead to bland hotel images where hotels are similar wherever they are located. They could lose their local uniqueness and authenticity. This paper presents strategies for international hotel companies to operate in the globalised market. The main issues of globalisation in the international hotel industry are also discussed and ways to optimise the implementation of operating strategies given. © 2013 © 2013 Taylor & Francis.
Details
- Title
- Critical issues of globalisation in the international hotel industry
- Authors
- Y Yu (Author) - Gyeongju University, Republic of KoreaW H Byun (Author) - Gyeongju University, Republic of KoreaTimothy J Lee (Author) - Ritsumeikan Asia Pacific University, Japan
- Publication details
- Current Issues in Tourism, Vol.17(2), pp.114-118
- Publisher
- Routledge
- Date published
- 2014
- DOI
- 10.1080/13683500.2012.761678
- ISSN
- 1368-3500
- Organisation Unit
- University of the Sunshine Coast, Queensland; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99450666502621
- Output Type
- Journal article
Metrics
382 Record Views
InCites Highlights
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- Collaboration types
- International collaboration
- Web Of Science research areas
- Hospitality, Leisure, Sport & Tourism
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Source: InCites