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Critical issues of globalisation in the international hotel industry
Journal article   Peer reviewed

Critical issues of globalisation in the international hotel industry

Y Yu, W H Byun and Timothy J Lee
Current Issues in Tourism, Vol.17(2), pp.114-118
2014
url
https://doi.org/10.1080/13683500.2012.761678View
Published Version

Abstract

geographic strategy global hotel industry globalisation local perspectives
Competition in the international hotel industry is increasingly global as hotels seek new ways to grow and customers have more alternatives to choose from. Globalisation could lead to bland hotel images where hotels are similar wherever they are located. They could lose their local uniqueness and authenticity. This paper presents strategies for international hotel companies to operate in the globalised market. The main issues of globalisation in the international hotel industry are also discussed and ways to optimise the implementation of operating strategies given. © 2013 © 2013 Taylor & Francis.

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Collaboration types
International collaboration
Web Of Science research areas
Hospitality, Leisure, Sport & Tourism

UN Sustainable Development Goals (SDGs)

This output has contributed to the advancement of the following goals:

#9 Industry, Innovation and Infrastructure
#17 Partnerships for the Goals

Source: InCites

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