Creating Children’s Television for SVODs: The Alignment of Global Production Practices with National Screen Policies in the Netflix Original Bottersnikes and Gumbles

Anna Potter

doi:10.3998/mij.15031809.0005.207

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Creating Children’s Television for SVODs: The Alignment of Global Production Practices with National Screen Policies in the Netflix Original Bottersnikes and Gumbles

Journal article

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Creating Children’s Television for SVODs: The Alignment of Global Production Practices with National Screen Policies in the Netflix Original Bottersnikes and Gumbles

Anna Potter

Media Industries, Vol.5(2), pp.111-127

2018

DOI: https://doi.org/10.3998/mij.15031809.0005.207

Appears in UniSC Diversity and Inclusion Research Collection

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Abstract

Film, Television and Digital Media

Journalism and Professional Writing

Communication and Media Studies

Netflix

Children's Screen Production

cultural policy

public service broadcasting

UniSC Diversity Area - Life Stages

In many countries, domestically produced children's television is believed to play an important role in national cultural representation. But national policy settlements and funding schemes designed to support its production are aging rapidly and do not apply to internet-distributed television services. Using the case study of one of Netflix's first children's Originals, the Australian animation Bottersnikes and Gumbles, this article analyzes the impact of subscription video on demand (SVOD) services on children's screen production industries and their practitioners' creative practice. It reveals how the global SVOD's operations intersect with national policy instruments and explains the production collaborations developing between Netflix and public service broadcasters in the United Kingdom and Australia. The article's findings reveal that despite the advantages Netflix's large content budget and global distribution networks offer to children's content producers, domestic content quotas and the involvement of linear broadcasters remain vital to the funding and production of local children's television.

Details

Title: Creating Children’s Television for SVODs: The Alignment of Global Production Practices with National Screen Policies in the Netflix Original Bottersnikes and Gumbles
Authors: Anna Potter (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
Publication details: Media Industries, Vol.5(2), pp.111-127
Publisher: Michigan Publishing
Date published: 2018
DOI: 10.3998/mij.15031809.0005.207
ISSN: 2373-9037
Copyright note: Copyright © 2018 The Authors. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Please contact mpub-help@umich.edu to use this work in a way not covered by the license.
Grants: International Transformations in Children’s Television 2013-18, DE160100313, Australian Research Council (Australia, Canberra) - ARC
Organisation Unit: School of Business and Creative Industries; University of the Sunshine Coast, Queensland; School of Creative Industries - Legacy
Language: English
Record Identifier: 99451146702621
Output Type: Journal article

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