Cost and performance tradeoffs between mail and internet survey modes in a nonmarket valuation study

R M Campbell; Tyron J Venn; N M Anderson

doi:10.1016/j.jenvman.2018.01.034

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Cost and performance tradeoffs between mail and internet survey modes in a nonmarket valuation study

Journal article

Peer reviewed

Cost and performance tradeoffs between mail and internet survey modes in a nonmarket valuation study

R M Campbell, Tyron J Venn and N M Anderson

Journal of Environmental Management, Vol.210, pp.316-327

2018

DOI: https://doi.org/10.1016/j.jenvman.2018.01.034

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Abstract

choice modeling

cost effectiveness

Internet surveys

survey mode

willingness to pay

Using the results of a choice modeling survey, internet, mail-only and mixed internet and mail survey modes were examined with regards to their cost-effectiveness, representativeness, and willingness to pay (WTP). The topical focus of the study was biomass energy generation preferences of the residents of Montana, Colorado and Arizona, USA. Compared to the mail and mixed mode samples, the internet-only mode produced a sample of respondents that was younger, more likely to have a college degree, and more likely to have a household income of at least $100,000 per year. However, observed differences in the characteristics of the collected sample did not result in significant differences in estimates of WTP. The internet survey mode was the most cost-effective method of collecting the target sample size of 400 responses. Sensitivity analysis showed that as the target number of responses increased the cost advantage of internet over the mail-only and mixed mode surveys increased because of the low marginal cost associated with extending additional invitations. © 2018 Elsevier Ltd

Details

Title: Cost and performance tradeoffs between mail and internet survey modes in a nonmarket valuation study
Authors: R M Campbell (Author) - University of Montana, United States
Tyron J Venn (Author) - University of the Sunshine Coast - Faculty of Arts, Business and Law
N M Anderson (Author) - Rocky Mountain Research Station, United States
Publication details: Journal of Environmental Management, Vol.210, pp.316-327
Publisher: Academic Press
Date published: 2018
DOI: 10.1016/j.jenvman.2018.01.034
ISSN: 0301-4797
Organisation Unit: University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99451341902621
Output Type: Journal article

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