Corporate Reputation and Scientific Reputation: The mysterious case of Girard and Agassiz

Stuart Middleton; D Hanson

doi:10.1057/palgrave.crr.1540196

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Corporate Reputation and Scientific Reputation: The mysterious case of Girard and Agassiz

Journal article

Peer reviewed

Corporate Reputation and Scientific Reputation: The mysterious case of Girard and Agassiz

Stuart Middleton and D Hanson

Corporate Reputation Review, Vol.6(2), pp.147-161

2003

DOI: https://doi.org/10.1057/palgrave.crr.1540196

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Abstract

Business and Management

Marketing

Communication and Media Studies

reputation

image

identity

brand

stakeholder

communications

intangibles

philanthropy

advertising

positioning

corporate branding

e-communication

This analysis investigates the link between perceived institutional stability and organizational reputation by investigating firms traded on the Warsaw Stock Exchange (WSE). Sizeable changes in the overall valuation of the WSE are indicative of changes in the perception of institutional stability. Major stock market advances result in an increased ability to predict reputation with investors. Major stock market declines result in a reduced ability to predict reputation with investors. Thus strong evidence is found that the perceived stability of the institutional environment has a significant effect on the ability of the firm to establish itself as reputable.

Details

Title: Corporate Reputation and Scientific Reputation: The mysterious case of Girard and Agassiz
Authors: Stuart Middleton (Author) - University of Tasmania
D Hanson (Author) - University of Tasmania
Publication details: Corporate Reputation Review, Vol.6(2), pp.147-161
Publisher: Palgrave MacMillan Ltd.
DOI: 10.1057/palgrave.crr.1540196
ISSN: 1363-3589
Organisation Unit: University of the Sunshine Coast, Queensland
Language: English
Record Identifier: 99450429002621
Output Type: Journal article

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