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Contradictions and institutional convergences: Genre as method
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Contradictions and institutional convergences: Genre as method

Philip Graham
Journal of Futures Studies, Vol.5(4), pp.1-30
2001
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Abstract

Business and Management genre critical discourse analysis political economy of communication future studies methods critical media studies
My purpose here is to put forward a conception of genre as a way to conduct Futures Studies. To demonstrate the method, I present some examples of contemporary political and corporate discourses and contextualise them in broader institutional and historical settings. I elaborate the method further by giving examples of 'genre chaining' and 'genre hybridity' (Fairclough 1992 2000) to show how past, present, and future change can be viewed through the lens of genre.

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