Journal article
Consumer reactions to different health claim formats on food labels
Food Australia, Vol.58(3), pp.92-97
2006
Abstract
Previous studies suggest that different formats of health claims communicate differently with consumers. This study investigated whether splitting of a claim (a brief claim at the front of a package directing consumers to the full health claim at the back), and/or endorsement of the claim (by Food Standards Australia New Zealand), have affected the acceptance of the claim by the consumer. Participants recruited by a shopping mall intercept method in two areas of Wollongong were interviewed face-to-face using a questionnaire. Split health claims produced more positive responses than not-split claims in several areas: they created a higher level of satisfaction with the labelling, they produced a higher level of trust, and they communicated better the health risk on the claim. Endorsement of a claim did not influence responses, possibly because of the small print of the approval statement or low awareness of FSANZ among consumers.
Details
- Title
- Consumer reactions to different health claim formats on food labels
- Authors
- L Singer (Author) - University of WollongongPeter Williams (Author) - University of WollongongL Ridges (Author) - University of WollongongSandra Murray (Author) - University of WollongongA McMahon (Author) - University of Wollongong
- Publication details
- Food Australia, Vol.58(3), pp.92-97
- Publisher
- Australian Institute of Food Science and Technology Inc.
- Date published
- 2006
- ISSN
- 1032-5298
- Copyright note
- Copyright © 2006 Australian Institute of Food Science and Technology Inc. Reproduced here with permission.
- Organisation Unit
- University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99450250902621
- Output Type
- Journal article
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