Journal article
Competitiveness attributes of a medical tourism destination: The case of South Korea with importance-performance analysis
Journal of Travel & Tourism Marketing, Vol.34(4), pp.444-460
2017
Abstract
This study aims to explore the importance and performance of medical tourism destination competitiveness (TDC). The aims were achieved by collecting empirical data on the perceptions of stakeholders in the medical tourism industry in South Korea. Results from the importance-performance analysis (IPA) revealed that medical TDC is primarily influenced by medical treatments and services, destination attributes, and tourism-specific factors. This study not only enhances tourism literature, but also contributes significantly to the existing literature on competitiveness. The study provides useful marketing insights for medical tourism suppliers in South Korea and countries in similar situations with the relevant industry.
Details
- Title
- Competitiveness attributes of a medical tourism destination: The case of South Korea with importance-performance analysis
- Authors
- Maria Michelle V Junio (Author) - Makati Science High School, PhilippinesJae H Kim (Author) - Cheongju University, South KoreaTimothy J Lee (Author) - Ritsumeikan Asia Pacific University, Japan
- Publication details
- Journal of Travel & Tourism Marketing, Vol.34(4), pp.444-460
- Publisher
- Routledge
- Date published
- 2017
- DOI
- 10.1080/10548408.2016.1182454
- ISSN
- 1054-8408
- Organisation Unit
- University of the Sunshine Coast, Queensland; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99450854902621
- Output Type
- Journal article
Metrics
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web Of Science research areas
- Hospitality, Leisure, Sport & Tourism