Journal article
Community Development, Bricolage, and Celebrity-driven Activism: A Case Study of Half the Sky Movement
Community Development, Vol.53(4), pp.499-515
2022
Abstract
Celebrity journalists Nicholas Kristof and Sheryl WuDunn launched Half the Sky, a book exploring the feasibility of mass-awareness and community-based campaigning platforms. The book, which created a grassroots feminist movement for women in the Global South, had broad cultural effects, with the publisher launching a 25th hardcopy print run within a year of its 2009 release. The Half the Sky movement lasted over a decade, maintaining momentum via the recruitment of public figures like Oprah Winfrey, Bill Clinton, and the Gates Family. While recognizing its methods and premises are not without issues, we focus on how activists and campaigners employed entrepreneurial, network and collaborative-social bricolage tactics and strategies regardless of the campaign targets. We utilize an extended case study of the book, movement, and celebrity-led activism to support the analysis of these tactics and strategies and to propose a more sustainable approach for community-based social change.
Details
- Title
- Community Development, Bricolage, and Celebrity-driven Activism: A Case Study of Half the Sky Movement
- Authors
- Sarah Casey (Corresponding Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesPenelope Holliday (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative IndustriesIan Weber (Author) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
- Publication details
- Community Development, Vol.53(4), pp.499-515
- Publisher
- Routledge
- DOI
- 10.1080/15575330.2021.1993946
- Organisation Unit
- School of Business and Creative Industries; University of the Sunshine Coast, Queensland
- Language
- English
- Record Identifier
- 99574508902621
- Output Type
- Journal article
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