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'Commensal scenes': Problematizing presence in restaurants in the digital age
Journal article   Open access   Peer reviewed

'Commensal scenes': Problematizing presence in restaurants in the digital age

Olivier Oren, Richard N. S. Robinson, Margarida Abreu Novais and Charles V Arcodia
International Journal of Hospitality Management, Vol.121, pp.1-10
2024
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Abstract

Sociology Social change Sociology and social studies of science and technology commensality commensal scenes social presence restaurant digital
As guests’ norms and behaviours are rapidly evolving in the digital world, explicitly problematizing commensality, a term designating the social aspects of eating with others, is needed in hospitality contexts. This article introduces the "commensal scene" concept, applying Social presence theory to redefine commensality in dining settings amidst digital-age transformations. Challenging traditional views of physical co-presence, it explores the multi-spatial, multi-levelled dynamics of being 'with others' in both physical and digital contexts. The model allows for a deeper understanding of how digital media reshapes presence beyond mere spatial factors. It highlights the evolving nature of guest behaviours and norms, focusing on the interplay between different communication mediums and responsive social spaces. This innovative approach offers new insights into emerging commensal practices, proposing a framework for designing relevant dining experiences in a digitally-influenced world.

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