Journal article
Collecting Memorable Tourism Experiences: How Do ‘wechat’?
Journal of China Tourism Research, Vol.16(3), pp.424-446
2020
Abstract
This paper explores the potential of a social media platform, WeChat, for adding value to qualitative data collection in research on tourism experiences. This manuscript details how WeChat provides a unique opportunity for researchers to collect rich in-depth qualitative data without physical immersion into sampling. Additionally, WeChat encourages sustained interaction between the researcher and the subject to enhance the depth of the data collected to answer theoretically driven research questions and ensure the data collected trustworthy. A conceptual model of WeChat-mediated data collection within memorable tourism experiences (MTEs) research is presented. This manuscript contributes to an emerging scholarly debate on the collection and interpretation of tourism qualitative data in a society where interaction has become increasingly mediated through social media. Future research should focus on studies which assess the efficacy of comparable social media platforms for conducting internet-mediated research in tourism.
Details
- Title
- Collecting Memorable Tourism Experiences: How Do ‘wechat’?
- Authors
- Liubov Skavronskaya (Author) - University of the Sunshine Coast - USC Business SchoolBrent D Moyle (Author) - University of the Sunshine Coast - USC Business SchoolNoel Scott (Author) - University of the Sunshine Coast - USC Business SchoolVikki Schaffer (Author) - University of the Sunshine Coast
- Publication details
- Journal of China Tourism Research, Vol.16(3), pp.424-446
- Publisher
- Routledge
- Date published
- 2020
- DOI
- 10.1080/19388160.2019.1656131
- ISSN
- 1938-8160
- Organisation Unit
- School of Business and Creative Industries; Australian Centre for Pacific Islands Research; University of the Sunshine Coast, Queensland; USC Business School - Legacy; Sustainability Research Cluster
- Language
- English
- Record Identifier
- 99451334002621
- Output Type
- Journal article
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- Domestic collaboration
- International collaboration
- Web Of Science research areas
- Hospitality, Leisure, Sport & Tourism
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Source: InCites