Journal article
Cognition, metacognition and attitude to tourism destinations: The impact of emotional arousal and source credibility
Journal of Hospitality and Tourism Management, Vol.51, pp.502-511
2022
Abstract
Design of advertising stimuli is critical for marketing, especially to destinations which have limited exposure to visitors. Existing studies postulate the design of advertising affects the amount and valence of thoughts (Cognition), thought confidence (Metacognition) and attitudes towards a destination. Despite this, limited research has considered the influence of emotional arousal and perceived credibility of advertising on cognition, metacognition and attitude. This research implemented a two-by-two experimental design to examine how cognition, metacognition and attitude differ across different levels of emotional arousal and perceived credibility of an advertisement of Iran. Results demonstrate participants showed higher cognitive engagement with the advertisement and more thought confidence and developed more favourable thinking and attitude to Iran in response to a highly credible and emotionally arousing tourism stimulus. A key contribution of this research is that high emotional arousal evokes more favourable cognition, metacognition and attitude towards a destination.
Details
- Title
- Cognition, metacognition and attitude to tourism destinations: The impact of emotional arousal and source credibility
- Authors
- Arghavan Hadinejad (Author) - University of South AustraliaSarah Gardiner (Author) - Griffith UniversityAnna Kralj (Author) - Griffith UniversityNoel Scott (Author) - University of the Sunshine Coast, Queensland, Sustainability Research CentreBrent Moyle (Author) - Griffith University
- Publication details
- Journal of Hospitality and Tourism Management, Vol.51, pp.502-511
- Publisher
- Elsevier Ltd
- DOI
- 10.1016/j.jhtm.2022.05.005
- ISSN
- 1839-5260
- Organisation Unit
- Sustainability Research Centre; University of the Sunshine Coast, Queensland; USC Business School - Legacy
- Language
- English
- Record Identifier
- 99640277202621
- Output Type
- Journal article
Metrics
45 Record Views
InCites Highlights
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- Collaboration types
- Domestic collaboration
- Web Of Science research areas
- Hospitality, Leisure, Sport & Tourism
- Management
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Source: InCites