Chinese Outbound Tourists and Daigou as Soft Power [中国出境旅游与代购软实力]

Aaron Tham; Xiaoyu (Nancy) Zhang; Wendy Spinks; Liang Wang

doi:10.1080/19388160.2021.1997852

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Chinese Outbound Tourists and Daigou as Soft Power [中国出境旅游与代购软实力]

Journal article

Peer reviewed

Chinese Outbound Tourists and Daigou as Soft Power [中国出境旅游与代购软实力]

Aaron Tham, Xiaoyu (Nancy) Zhang, Wendy Spinks and Liang Wang

Journal of China Tourism Research, Vol.18(6), pp.1143-1163

2022

DOI: https://doi.org/10.1080/19388160.2021.1997852

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Abstract

Tourism

Tourism services

Shopping tourism

consumer behavior

China ready

eCommerce

WeChat

Daigou is worth billions globally and is fueled by mobile connectivity and advances in e-commerce, and therefore, it is important to understand the impact of the Daigou phenomenon. While shopping is very much at the heart of Chinese outbound tourism, very little is known of the role that Daigou plays in terms of manifesting the soft power agenda. Soft power has long been a crucial element in China’s rise as a major international power. This research identifies and conceptualizes six key aspects from a qualitative content analysis using Nvivo to document academic and non-academic publications about Daigou, which in turn identifies how Daigou manifests into a soft power bricolage. This study contributes to the nuanced understanding of how soft power may be operationalized by shifting the focus to an informal, and yet powerful facet of Chinese outbound tourism.

Details

Title: Chinese Outbound Tourists and Daigou as Soft Power [中国出境旅游与代购软实力]
Authors: Aaron Tham (Corresponding Author) - University of the Sunshine Coast, Queensland, School of Business and Creative Industries
Xiaoyu (Nancy) Zhang (Author) - Beijing Union University
Wendy Spinks (Author) - University of the Sunshine Coast, Queensland, USC Business School - Legacy
Liang Wang (Author) - Zhejiang University
Publication details: Journal of China Tourism Research, Vol.18(6), pp.1143-1163
Publisher: Routledge
DOI: 10.1080/19388160.2021.1997852
ISSN: 1938-8179
Organisation Unit: University of the Sunshine Coast, Queensland; Sustainability Research Centre; School of Business and Creative Industries; Indigenous and Transcultural Research Centre; USC Business School - Legacy
Language: Chinese; English
Record Identifier: 99581508702621
Output Type: Journal article

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Collaboration types: Domestic collaboration; International collaboration
Web Of Science research areas: Hospitality, Leisure, Sport & Tourism

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Source: InCites